Our web marketing solutions are integrated with our development and hosting solutions with the goal of increasing website visibility of our client's sites and ultimately increasing sales opportunities.
Our Web Marketing Suite is a three pronged strategy to drive traffic to your website:
1) Search Engine Optimization & Submission (SEO)
2) Detailed Site Usage Reporting
3) Local Search Engine Business Profile
Search Engine Analysis, Optimization, Submission and Reporting
We optimize and submit your Web pages to Google, Yahoo!, MSN and other key search engines and directories.
According to Juniper Research, over 85% of all initial website visits originate from search engines. Our comprehensive search engine optimization early on in our design and development process.
We work with you to develop high quality, targeted keywords specific to your industry, then tightly integrate these keywords into your website. We will continuously monitor the ranking of your site as well as competitor sites against the targeted keywords. We are highly experienced, and educated in the ever-changing algorithms of the top search engines, allowing us to quickly, and easily make adjustments when necessary. We provide in-depth search engine reports on a regular basis so you stay informed of the status of your site on each major search engine.
Because we continually monitor the effectiveness of your online marketing solutions, we are able to make any required adjustments in order to meet your marketing objectives as your business grows and changes. We maintain ongoing search engine optimization and ranking campaigns aimed at driving qualified traffic to your web site.
Strategies:
Site Optimization: Positioning your Web site for better rankings with Google and other leading search engines.
Keyword Optimization: We work with you to find most effective keywords for your Web site.
Regional Search Engine Submission: We submit your Web page to region-specific search engines at your request.
Detailed Site Usage Reporting through Web Statistics & Analytics
Detailed web statistics providing you access to a variety of data for your web enterprise so you can evaluate the effectiveness of online marketing efforts, and track data about your online leads.
Features:
- Site Summary Information assembles your most critical Web statistics in one place for quick review.
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Export the data you capture to Microsoft® Excel® - Get fast, easy access to your raw log files - and manipulate data for revealing results.
- Choose from three graphing options: Bar, Area, and Line for at-a-glance conclusions.
- Visit-path reporting tells you how customers navigate through your site.
- Custom date ranges gives you down-to-the-minute answers.
Local Search Engine Business Profile
Your business receives a customized online search engine profile page and submission to the major local search engines and directories.
A Business Profile is a central environment to store and distribute critical business information on the Internet. Business Profiles can be used as a business website or in addition to a business website.
The goal of the Business Profile is to provide a central point of control for a business to share its information with the leading Internet search properties, where users are conducting searches for local-based products and services.
The Business Profile enables effective advertising exposure for businesses through a diverse mix of business information suppliers that include Search Engines, Internet Yellow Pages, and local search engines.
Our Value
All major local search providers permit business owners to contribute content to their search utilities in the form of a business profile. Unfortunately, most business owners are unaware that opportunities exist to submit their business profiles. When they do, the task of submitting information to each of these properties is a frustrating and time consuming task. Even more, when a business needs to update their business information, it requires that they update each of their profiles separately.
The Business Profile saves businesses valuable time and money by enabling a business owner to store their business profile information in a single on-line source.
 What is a Business Profile?
The profile is a free standing web property that contains a superset of business information that is distributed to local search partners. The Business Profile is built for conversion in that it provides detailed and qualitative information that enables prospects to fully understand the unique characteristics of a business.
The Business Profile is also built for organic distribution. Algorithmic search engines will crawl, index, and rank the Profiles. The Business Profile also enables a business to create secondary pages to provide deeper information on products, services, team members, and other content topics.
Comprehensive Exposure:
Business Profiles feed business information to the leading local search properties and data providers, providing the most comprehensive distribution in the marketplace for rich business profile information. We concentrate on a multi-level distribution strategy that includes the leading authorities in the local search arena.
Data Providers:
A number of business data providers have licensing agreements with a diverse set of local business search properties that range from mobile providers to search engines. We feed the leading data providers with your business data that is housed in your Business Profile.
Internet Yellow Pages:
Internet Yellow Pages enable consumers to find local businesses through their structured Internet search properties. Many of the leading Internet Yellow Pages enable businesses to create a profile that provides detailed information to users that are searching for local business. This profile data contains rich business information including contact data, product and service descriptions, hours of operations, and many other qualitative data points. Our system feeds several leading Internet Yellow Pages with business profile data.
Local Search Engines:
Local Search Engines like Google Local and Yahoo Local are growing in importance as a leading source of business information. These providers enable businesses to create business profiles which help to provide richer and more qualitative information to searchers. The Business Profile will populate these profiles with detailed business information.
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